People & Data

Person-centered, science-based writing sounds intimidating so let me break it into its component pieces.

Person-centered

That’s you. All writing from ParadigmAg starts with a person and their story about their experiences in agriculture or food production. Just like each farm is unique, so is the story of every person in our vast and varied industry.

The purpose of ParadigmAg is to capture those individual stories to show the variety of people who have chosen a life of service to their family, friends, and neighbors, not to mention their land, livestock, and natural resources. By telling those stories in meaningful ways, you and ParadigmAg will be working together to change how the other 99 percent of Americans think about where their food comes from.

Science-based

Whether we like it or not, most Americans still think of Ma and Pa Kettle when they think of agricultural families. We know that isn’t accurate. We know modern farming has evolved into a technological wonder that incorporates GPS, targeted pesticide application, regenerative grazing, and so much more.

By adding data and science to your unique story, ParadigmAg can show how your farm has moved beyond the Beverly Hillbillys and into the 21st Century to provide safe, healthy, and abundant food for the American and global supply chain.

The combination of personal stories and data make for the most compelling kind of tale because they are hard to argue with. People can gainsay you because we live in era in which most people believe a handshake isn’t enough anymore. ParadigmAg provides a handshake – your story – with a look in the eye – science – at the same time.