“Impossible cows”

Allred says people should feel good about eating meat because eating meat supports the rest of our food production system.

“(Cows) can take the byproducts we don’t want or don’t like and make them into something good,” Allred said. “They eat apple pulp, potato skins, and upcycle them.”

The bottom line for Allred is showing consumers a holistic approach to cattle raising and farming creates better beef and a healthier environment in our food system. He said the answer to the question of climate change is soil health and good soil health requires cattle.